{"product_id":"flex-paste","title":"flex paste","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eEvery Braid, Every Edge—Perfectly You\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlex Paste \u003c\/strong\u003eis a\u003cspan\u003e versatile styling paste with a soft, matte finish that provides texture, definition, and medium hold. Perfect for molding, braiding, or refining edges, it allows you to create effortlessly polished styles that feel controlled yet natural.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormulated With Intention\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"738\" data-end=\"850\"\u003e\n\u003cp data-start=\"740\" data-end=\"850\"\u003e\u003cstrong data-start=\"740\" data-end=\"756\"\u003eCarnauba Wax\u003c\/strong\u003e delivers flexible hold with natural structure, leaving hair glossy and soft to the touch.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"738\" data-end=\"850\"\u003e\n\u003cp data-start=\"740\" data-end=\"850\"\u003e\u003cstrong data-start=\"853\" data-end=\"891\"\u003ePlant-Derived Conditioning Complex\u003c\/strong\u003e conditions and smooths, promoting manageability and a weightless finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eConsciously Crafted\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVegan \u0026amp; Cruelty Free\u003c\/li\u003e\n\u003cli\u003eColor Safe\u003c\/li\u003e\n\u003cli\u003eUV Protection\u003c\/li\u003e\n\u003cli\u003eKeratin Treatment, Hair Extension \u0026amp; Wig Safe\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSulfate Free\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSilicone Free\u003c\/li\u003e\n\u003cli\u003eSodium Chloride Free\u003c\/li\u003e\n\u003cli\u003eParaben, Phthalate, Gluten, Soy \u0026amp; Lilial Free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe Ritual\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWarm a small amount between your palms, then work through damp or dry hair. Sculpt, shape, and define your style, creating polished, touchable hair that reflects your confidence.\u003c\/p\u003e\n\u003cp data-end=\"413\" data-start=\"304\"\u003e \u003c\/p\u003e","brand":"the Beauty Ritual co.","offers":[{"title":"Default Title","offer_id":46084265148587,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/0237\/2523\/files\/TBRC_FlexPaste_08ce6817-28cf-47b1-92c0-36c1ad4b8b30.png?v=1772901895","url":"https:\/\/thebeautyritualco.com\/products\/flex-paste","provider":"the Beauty Ritual co.","version":"1.0","type":"link"}